ASTAXANTHIN

What if you could protect your skin from UV damage while allowing it to still absorb all that super important Vitamin D from the sun ? Vitamin D is essential for young looking skin, a healthy immune system, strong bones, a happy mood and even cancer prevention - yet an estimated 70% of all Europeans are Vitamin D deficient.

One antioxidant, more than any others, could be the answer…

This antioxidant is 65 times more powerful than vitamin C, 54 times more powerful than beta-carotene and 14 times more powerful than vitamin E. It is the reason flamingos are pink and salmon are, well ‘salmon’ in colour : its name is Astaxanthin.
Astaxanthin has more free radical scavenging power than any other carotenoid: astaxanthin is 65 times more powerful than vitamin C, 54 times more powerful than beta-carotene and 14 times more powerful than vitamin E.

Astaxanthin is also far more effective than other carotenoids at "singlet oxygen quenching," a particular type of oxidation. The damaging effects of sunlight and various organic materials are caused by this unstable form of oxygen. Astaxanthin is 550 times more powerful than vitamin E and 11 times more powerful than beta-carotene at neutralizing singlet oxygen.
Astaxanthin has the ability to cross the blood-brain barrier and the blood-retinal barrier (beta carotene and lycopene do not), bringing antioxidant and anti-inflammatory protection to your eyes, brain and central nervous system and reducing your risk of cataracts, macular degeneration, blindness, dementia and Alzheimer's disease.

Recently astaxanthin has jumped to the front of a series of "supernutrients," becoming the focus of a large and growing number of peer-reviewed scientific studies.

One of the benefits of astaxanthin that has piqued the interest of researchers is its ability to enhance athletic performance. A Swedish study was conducted back in 1998 by C. Malmsten when astaxanthin was relatively new. Male students ages 17 to 19 who took 4mg per day of astaxanthin for six months improved their strength and endurance by an impressive 62 percent—and their endurance increased three times as fast as the control group.